Amazon emerges as search advertising powerhouse
Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is...
View ArticleGoogle / YouTube and brand safety: What’s next?
At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb. Google Chrome remains the most popular web browser, leading on most mobile...
View ArticleNew visual search innovations tap human emotions and biological buying triggers
There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to...
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Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches will be...
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